I'm Matthew, your copywriter...
I make GREAT things happen with your words - choosing the right ones for your business copy and content doesn’t just happen!
I'm based in Cambridge, working with businesses and organisations across the UK and beyond. You might need to add personality. You might need to add fun. You might need to make complex topics relatable.
You'll benefit from teaming up with me.
Your story matters too much to get it wrong. I'll help you find the right words, at the right time, ready to share them in the right way.
Matthew thoroughly understood my background, current situation and future vision before he offered his expertise.
I was just really blown away by what Matthew created. I just couldn't do anything close. Not even a similar league!
We love working with Matthew. He understands the technical side of our business and communicates this clearly and directly.
What I do...
You bring the expertise, I'll find the words to connect, show and sell what you do.
Case Studies & Blogs
Crafting relatable, SEO-ready content and stories to show your expertise and make your brand feel alive.
Marketing
Promotional content that's clear, not clever, to connect with your audience, show your personality, and sell what you do.
Website & Socials
Simplifying your message on your website, and telling your story across LinkedIn so people get to know you and your work.
Technical & Academic
Turning complex concepts into common sense copy people relate to, including your educational content.
Just a few of my epic clients...
5-day Copywriting Challenge...
5 emails, 5 ideas,
5 days
Writing quality copy for your business can feel like a dark art. In my 5 Day Copywriting Challenge, you'll see how I turn complex and technical into common sense copy people want to read. Five ideas, five short challenges... let me show you how to tell your story with the right words, at the right time, in the right way.
• Totally Free • Sign up today •
Questions for you to ask...
I help business owners struggling to tell their story. Are you one of them?
Do you know what you want to say?
Words are an art from, and just like a new painter will struggle when they first pick up a brush, you might be finding it difficult to articulate what you do.
What does your audience need to hear?
Even when you feel clear about your offer, whether it connects with others is a different story. You need to bring creativity and precision to you comms.
Are you feeling clear and confident?
For many business owners, this is a constant tension. The thing is, you don't have to figure it out by yourself. The right kind of support is a click away.
Not just a copywriter, a partner...
If you need a content machine, that's not me... maybe have a crack at AI? No, I pride myself on building relationships with my clients, treating your story with the respect it deserves to make sure your business copy sounds like you want it to.
Trust your content to An Individual
(not AI)
Why partner with me?
Because I listen first. It's a privilege to tell your story.
Whether it’s a blog, a case study, website content, emails, social media posts or writing someone’s CV, you can trust me to get it right.
Plus, as a trained educator of 15 years and former Assistant Headteacher, I'll bring you (and your audience) along with me.
We love working with Matthew. He understands what we need, how we position ourselves and how we communicate to our clients.
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+100s
Blogs, case studies, and social posts written
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+1%
We iterate until you're completely happy
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80K+
Words edited for a single client for their book launch
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1-2-1
A completely personal service for your copy
I focus on the flow...
In my work, I lead with empathy and understanding, but focus on the outcomes you want - we'll learn what works and what doesn't and improve outputs over time.
In my process, I use the Infinite Growth Loop, a model developed by culture specialists, Anthem. Together we'll explore your intentions, translate that into actions, and learn from what we do.
Then we go again.
TESTIMONIALS
What my clients are saying...
Matt Hilton
Founder, Brimstone Energy UK
Matthew delivered on all fronts (and ahead of time). His way of working was clear and attentive, which is highly valued when working on a busy project. Our partners loved his words and relatable style.
Emma Drake
Founder, Henbe Communications
I'm so grateful for Matthew's experience. He spent time asking insightful questions and I felt he thoroughly understood my background, current situation and vision before he offered his expertise.
Anna Goodman
Neuroscientist and Conference Organiser
Ready to tell your story?
If you'd like to overcome your copywriting roadblocks, I'm here to help. Why don't we set up a quick coffee to troubleshoot and explore whether we should team up?
Can you become a better copywriter in just 5 days?
My 5 Day Copywriting Challenge shows you how I turn complex into common sense consumer copy people want to read.
With five principles and five short challenges over five days, I'll show you how to tell your story with the right words, at the right time, in the right way.